I've been chatting with a fellow-commuter on the Hampton Wick train, Caroline from Stylish Resorts, for a few years now, and it's pretty obvious that she really cares about the service they give to their clients going out to the Seychelles (where she comes from), Mauritius and Dubai.
Old-fashioned, personal service, you might think - just the kind of thing that is being destroyed by impersonal modern technology?
Well, Web 2.0 just caught up with Caroline - one of her clients gave her a rave review on a tripadvisor.com forum, some of her other clients joined in the fan club, and now her phone is melting down faster than a cocktail ice cube on an Indian Ocean beach. She didn't know where the new callers were coming from at first, but soon discovered not only what tripadvisor.com is, but also that their forum readers were more likely to conclude a deal than the regular callers. She also discovered that the competition were reading there too - or at least the competitions' headhunters.
Speaking as a techno-optimist, it's nice to see the dream materialising for once, and so close to home. I just thought I'd share the good news.